Kuwa Freshi – Anti Cholera Campaign

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Kuwa Freshi Campaign.

Kuwa Freshi is a campaign by Mukuru Youth Initiative (MuYI) in partnership with Oxfam Kenya that is meant to raise awareness of cholera and promote prevention in Mukuru and around Kenya.

Mukuru Youth Initiative is a youth art organization within Mukuru slums; MuYI uses art to advocate for different issues affecting the community.

Objective: Create awareness on Cholera, its symptoms, prevention and what to do in case you suspect of being infected this is to reduce or eradicate any outbreak or spread of the disease.

Expected Accomplishments

EA1: Better understanding of preventive measures to avoid cholera outbreaks and create awareness of the symptoms of the disease.

EA2: Improved rapid response in case of detection of any cholera cases and avoid the spread of the disease.

Main activities

A1.1 Produce a song and a music video creating awareness around prevention, symptoms and response/referral mechanism.

A1.2 Produce mural creating awareness around prevention, symptoms and response/referral mechanism.

Kuwa Freshi Roadshow sensitization

A1.3 Create a social media campaign on Facebook and twitter to promote the material and create more awareness.

A1.4 Organize road side video showcases with a Go-Around truck in Mukuru to promote the messages in 4 Mukuru Settlements


A1.5
Organize for a grand concert that will pull people from both Mukuru and outside to create a bigger buzz around the campaign.

Kuwa Freshi Concert

 

 


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